Web Development Link Building Copywriting

Evolution of Web Site Strategy

eFoodservice — Chicago, IL

July 26th, 2000

Seminar by Stephan Spencer

Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

  • Create a site that is easy to navigate and compelling to the customer
  • Market through direct email response
  • Acquire the proper lists of names
  • Put together a permission based email marketing plan
  • Survey users to see what’s right and what’s wrong with your site
  • Increase response rates
  • Decide what kind of manpower you need to create a full time website
  • 24 hour, 7 days a week work force vs. outsourcing

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How To Audit Your Beauty Site For Maximum Online Effectiveness

Beauty Online 2000 — New York City, NY

July 19th, 2000

Workshop by Stephan Spencer

Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience with:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs.

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How to Audit Your Food Site for Maximum Online Effectiveness

eFood East — Boston, MA

June 19th, 2000

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

  • Where and how to begin he evaluation process
  • What to audit and how often
  • Tools and resources to use in creating a web site
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

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Step By Step: How To Evaluate Your Website’s Impact (workshop)

Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ

May 17th, 2000

Workshop by Stephan Spencer


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How To Evaluate Your Website’s Impact

Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ

March 14th, 2000

Seminar by Stephan Spencer


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How and Why To Audit Your Web Site (workshop)

The Executive Committee (TEC) — Madison, WI

March 7th, 2000

Workshop by Stephan Spencer


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How to Audit Your Food Site for Maximum Online Effectiveness

eFood 2000 — San Francisco, CA

January 22nd, 2000

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak effenciency, dazzling customers, coming up high in search engines, generating adequate ROI, and leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying these tools and principles to your specfic need

Attendees: If you would like to have your Website discussed in the workshop, or if you would like the speaker to address any specific needs, we strongly encourage you to fill out the online form at www.netconcepts.com/efood2000-auditing/ prior to the workshop.

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Internet Marketing for the New Millennium

Internet Business Series — Madison, WI

September 30th, 1999

Workshop by Stephan Spencer

Whether you have an established website or you’re just beginning
to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective internet presence.

Specifically, you will learn:

  • “Insider” information about other companies’ online successes, failures, and lessons learned
  • Unique internet marketing strategies and tactics, applied to your individual needs and situation
  • Brainstorming techniques and hands-on exercises that will identify new opportunities
  • How to identify and benchmark (creatively imitate) innovative marketing on the web
  • How to apply strategic planning, project management,
    one-to-one marketing, frequency marketing, and customer service to your online efforts

  • How to incorporate other aspects of the internet besides the web, such as email and newsgroups, into your internet strategy

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Birds Eye Brings a Little Wow! to the Internet

July 7th, 1999

Originally published in URLWire

Meal planners, a recipe box and shopping lists, entertainment for young visitors, as well as nutritional news and product information, the new Birds Eye website - designed by Netconcepts - offers visitors a personalized shopping experience.

Continue reading »

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How And Why To Audit Your Web Site (post-conference workshop)

Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL

June 30th, 1999

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

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